About Us.
Authentic Business Media is an independent technical media partner for the electronics industry. We help electronics companies communicate complex technologies clearly, credibly, and in a way technical audiences respect.Industry experience
The ABM team has been active in the electronics industry since 2012, working closely with manufacturers, distributors, publishers, and industry organisations across global markets.- Coverage and on-site content recorded at major industry events, including Electronica, PCIM, APEC, and Embedded World
- Interviewed engineering experts, product teams, marketing specialists and C-level executives from global technology companies
- Technical editorial contributions to established electronics industry publications and platforms
Jack Pollard
Founder & CEO
Jack has worked in electronics media and publishing for over 13 years. His background spans editorial strategy, content publishing, events, social media, sales and account management across multiple B2B electronics platforms.
He works closely with manufacturers, distributors, and agencies to ensure all content and leads are delivered on time, professionally, and to brief.
He believes the strongest relationships are built with longevity in mind, working as an extension of internal teams while bringing an independent perspective and fresh ideas when helpful.
Robin Mitchell
Founder & Technical Director
Robin is an electronics engineer with over a decade of experience producing technical content for engineering and procurement audiences. His work includes long-form technical writing, product-focused editorial, interviews, and on-site event coverage.
Robin’s engineering background ensures that all ABM content is technically grounded, accurately reviewed, and aligned with real-world design considerations. As a practising engineer, he brings an engineer’s perspective to every brief and campaign. His technical insight and clear passion for electronics help shape content that resonates with real engineering audiences.
